My very first Relay Moment was on Saturday March 12, 2011 at the kick off ceremony at this BOSL Stadium. I had just found Relay and had the good fortune to joined Harmony of Hope, as deer in the headlights volunteers, I mean completely oblivious to what I got into.
Well it didn’t take long for me to leap into the unknown, again, I mean within minutes of the first team meeting, when I ask how Harmony of Hope promote themselves on Social Media? Random who was the team captain, basically said they didn’t, but sounds like you will be our social media promoters and promptly volunteered me to the role, and I dove into it.
Next thing I know, I am now on the committee under Poppy Zabelin, in the co-chair of PR role and working with MamaP Beerbaum, Nikki Matherson, Dwen Dooley, Trader Whiplash and so many others wonderful people that first year.
I do remember how I felt, and what I first believed, about Relay For Life of Second Life’s potential could be, with the right pieces. I shared some of my insights and feelings in the end of season report Poppy and I wrote, that fall. I still have it. In it are suggestions to work with the ACS to get information on cancer progress and mission. Build of our Social Media presences, coordinate with all radio, streaming channels partners, photographers, machinimas creators and all news organizations all over Second Life. And that we need to push into the part of the grid that never heard of Relay For Life of Second Life and since For Life of Second Life is worldwide, we should focus on that too.
Since my time that first year, all my friends and mentor have matured on to other roles, on to other challenges, still spreading Relay, influencing new people, new teams, new ideas, as well all have because that is the nature of Second Life with server and view improvements. We embrace change. We fight through bugs, lag and keep coming. We are that unstoppable tide.
But today’s kick off was something special for me. One might say it a new entry on my Relay moments list. I was brought back full circle, just as one would lap a Relay track, back to that first Relay moment. Again I was moved by a similar euphoria from the crowd around me, over the words I was hearing. As cast an eye on the work everyone has done leading up for this seasons and the growth in promotions across so many media channels, Nikki recording the ceremony in video, Ishatar recording voice, media people and promotions everywhere, I just had to shared my silent giggle.
I truly believe, 2015 is going to be another record setting year, one that will make 2014 look like a warm up for the champion fight. The very heart of what I think that makes Relay For Life of Second Life, so flipping amazing, is that Second Life is essentially a social media network, on steroids. WE the users, are beautiful fanatical and passionate people, that chose to live in a world with no borders and able to create the unimaginable. How could we not succeed?
I would guess 3/4 or more, of the worldwide Second Life grid, still does not know about Relay For Life of Second Life. And I am also guessing that if every team made a sustained effort all season long, to reach out into that unknown grid and shouted our international message, I would NOT have to guess at what those results would look like.
In 2011 and I still do today, firmly believe Relay For Life of Second Life has the potential to have a million dollar season. My tears today, besides being wept for the wonderful words of people I admire, is that we will break half million dollars, in 2015.